Data protection

The operators of this website take the protection of your personal data very serious. We treat your personal data confidentially and according to the legal data protection regulations. 

Company responsible

The company responsible for processing your personal data on our website is Bike Guide Sweden AB. We take the protection of your personal data very seriously. We treat your personal data confidential and in accordance with the statutory data protection regulations and this privacy policy. The data collected by us will only be passed on to third parties if this is necessary for the purpose of contract processing or invoicing or if you have given your prior consent.

Collection, processing, and use of personal data

Access data / Server log files

We automatically collect and store in our log files the information automatically provided by your internet browser. This includes:

  • Browser type / version,
  • operating system used,
  • referrer URL (the previously visited website)
  • the host name of the accessing computer (IP address) •    the time of the server request
  • the amount of data transferred
  • report as to whether the access attempt was successful.

Users' IP addresses will be erased or anonymised after cessation of use. In the case that the IP addresses are anonymised, they are changed in such a way that details of personal or material circumstances can no longer only be associated with an identified or identifiable natural person or can only be associated with an identified or identifiable natural person with a disproportionate investment of time, cost, and labour. The data in the log files are analysed by us in anonymous form in order to further improve the website, make it more user-friendly, and find and correct errors more quickly. In addition, they are used to control server capacities so that appropriate data volumes can be made available if necessary.

Contact form

If you contact us using the form on the website or at booking(at), we will store the data you provide for 2 months for the purpose of processing the request and in case of follow-up questions. We do not share this data without your permission. After you submit the contact form, the above-mentioned data will be processed by the person responsible for data protection for the purpose of processing your request on the basis of your consent given by submitting the form. Unless you opt out, the data will be further processed on the same legal basis for the purpose of direct marketing, which is compatible with the original purpose of processing. By ticking the checkbox, you agree to the above-mentioned personal data being processed for the purpose of an e-mail newsletter, on the basis of your consent until you opt out or revoke consent. The data are not passed on to other recipients. 


You can subscribe to an e-mail newsletter via our website. For this we need your e-mail address and your declaration that you agree to receive the newsletter. By submitting the newsletter form, you consent to the processing of the above-mentioned data by the person responsible for data protection  for the purpose of an e-mail newsletter on the basis of your consent until you opt out or revoke consent. The data are not passed on to other recipients.

Required data for provision and operating of the booking form  

Each time you access the booking form, information is sent to our website/application server by your device's internet browser and temporarily stored in log files. The datasets stored in this way contain the following data, which are stored until automatic deletion: date and time of access, name of the page accessed, IP address of the requesting device, referrer URL (source URL from which you accessed our website), the amount of data transferred, and loading time, as well as the product and version information of the browser used and the name of your access provider. The legal basis for processing the data is Article 6(1)(f) of the GDPR. Our legitimate interest arises from the need to ensure the connection is established smoothly, ensure easy use of our website/application, evaluate system security and stability. We would like to point out that we do not store any personal data in cookies for the purpose of contract processing.

Required data for the booking process

We store the following data during the booking process: personal data (address and birth data provided, email address and telephone numbers) of the main booker, as well as the first name, surname, and date of birth of fellow travellers. In the case of rental bike bookings, the body size of the fellow travellers is entered so we can provide suitable rental bikes. No payment information is required for the booking process (only the payment method is entered). The data entered will not be transmitted to us until the purchase process has been successfully completed, which means that no intermediate storage of data on our servers takes place before the booking has been completed. The data you provide are necessary to fulfil the contract or implement pre-contractual measures. We cannot conclude the contract with you without these data.

Required data for travel arrangements

After the booking has been made, only the most necessary details such as the booking number, first name, and surname of travellers are transmitted to our contractual partners (e.g. contracting hotels, baggage transport companies) to process the booking.

Retention periods

In the event that a contract is concluded, all data from the contractual relationship will be stored until the expiry of the retention period under tax law (at least 7 years). The name, address, goods purchased, and date of purchase data will also be stored until the expiry of the product liability (at least 10 years). Data processing is carried out on the basis of the legal provisions of § 96 paragraph 3 of the German Telecommunications Act (TKG) and § 6 Paragraph 1 item a (consent) and/or b (necessary for contract fulfilment) of the GDPR.

Right of objection

Under the conditions of Art. 21 para. 1 GDPR, data processing may be objected to for reasons arising from the particular situation of the data subject. The above general right of objection applies to all processing purposes described in this Privacy Information for which the basis of the processing is Article 6(1)(f) GDPR. In contrast to the special right of objection directed at data processing for advertising purposes, under the GDPR, we are only obliged to implement such a general objection if you give us reasons of overriding importance (e.g. a possible danger to life or health).  


Our website uses cookies. These are small text files that are stored on your device using your browser. They do not harm your computer. We use cookies to make our website user-friendly. Some cookies remain stored on your device until you delete them. They enable us to recognise your browser next time you visit the website. If you do not want this to happen, you can configure your browser to notify you of the use of cookies only accept cookies in individual cases.  

Web analytics with Google Analytics

This website uses Google Analytics, a web analytics service. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses so-called "cookies". These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google Analytics cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.

IP anonymisation

We have activated the IP anonymization feature on this website. Your IP address will be shortened by Google within the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and Internet usage for the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.

You can prevent these cookies being stored by selecting the appropriate settings in your browser; however, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website. Furthermore, you can prevent the data generated by the cookie and related to your usage of the website (including your IP address) from being collected and processed by Google by downloading and installing the browser plugin available at the following link: You can prevent data collection by Google Analytics by clicking the link below. This sets an opt-out cookie that prevents the future collection of your data when visiting this website:  

You can find more detailed information on Google's Terms of Use and Privacy Policy at  

Google Adwords

This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States ("Google"). As part of Google AdWords, we use so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that your internet browser stores on your computer. These cookies expire after 30 days and are not used for personal identification of the user. Should the user visit certain pages of the website and the cookie has not yet expired, Google and the website can tell that the user clicked on the ad and proceeded to that page. Each Google AdWords advertiser has a different cookie. Thus, cookies cannot be tracked using the website of an AdWords advertiser. The information obtained using the conversion cookie is used to create conversion statistics for the AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, advertisers do not obtain any information that can be used to personally identify users. If you do not want to participate in tracking, you can opt-out of this by easily disabling the Google Conversion Tracking cookie by changing your browser settings. In doing so, you will not be included in the conversion tracking statistics. Conversion cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising. For more information about Google AdWords and Google Conversion Tracking, see the Google Privacy Policy:

You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.  


Our website uses plugins from YouTube, which is operated by Google. The operator of the pages is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you visit one of our pages featuring a YouTube plugin, a connection to the YouTube servers is established. Here the YouTube server is informed about which of our pages you have visited. If you're logged in to your YouTube account, YouTube allows you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account. YouTube is used to help make our website appealing. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO. Further information about handling user data, can be found in the data protection declaration of YouTube under

Social Media plug-ins

For data protection reasons, we have deliberately decided against using direct plug-ins from social networks on our websites. When you visit our websites, no data are automatically transmitted to social networks such as Facebook, Instagram, Trip Advisor oder Google+. It is only when you actively click on the respective button that your internet browser establishes a connection to the servers of the respective social network, i.e., by clicking on the respective button (Facebook, Instagram, Google or Trip Advisor), you consent to your internet browser establishing a connection to the servers of the respective social network and transmitting usage data to the respective operator of the social network. We have no influence on the type and scope of data collected by social networks. For the purpose and scope of the data collection and the further processing and use of the data by the respective social networks, as well as your relevant rights and setting options for protecting your privacy, please see the privacy policies of the respective social networks.


Right to information and right of revocation

You have the right to see your personal data, as well as the right to correct it, delete it, or restrict its processing, and the right to transmission of the data. In addition, you have the right to revoke any consent you may have given to the processing of your personal data. The legality of the processing of personal data until the point at which consent is revoked is not affected by the revocation. You have the right to opt out of the processing of your personal data for the purpose of direct marketing. If you opt out, your personal data will no longer be processed for direct marketing purposes.

You can reach us via the following contact details:

Bike Guide Sweden AB
Hammarsgårdsvägen 5
749 50 Ekolsund
Telefon: +46 (0)8 52 52 7000
E-Mail: booking(at)